Selling Biscuits and Gender

This is not breaking news, but every once in awhile when I'm watching T.V., a commercial just grabs my attention a.k.a. rubs me the wrong way. Last night it was the "'Nascar' Hardee's Biscuit" commercial.

It doesn't take a lot to see the sexism in the commercial but analyzing helps me cope with the blatant gender stereotypes. The big claim Hardee's makes is that "men don't bake" so men need to buy their biscuits from Hardee's. Of course, this is related to the idea that men don't cook because women do it for them. Which is...sexist. More and more I find that flexibility and fluidity are major advantages to any functioning relationship. I recently heard on the morning news that a large percentage of married couples find that chores are very important in their relationship and many couples split because of bickering over chores. I can see how gender stereotypes and gender binaries seem to simplify this matter. Women are constrained to the inside domestic, while men are in charge of outdoor public matters. There is a line that is drawn so that fights are minimized. But what about non-heterosexual relationships. And isn't it naive to think that relationships are always 50-50? Sometimes it's 75-25. When we confine our ideas to gender stereotypes in the 'modern' age, women often have "double shifts". Meaning they go to work in the morning, but they come home having to do their domestic chores.
Men do bake, they need to bake. And this is the interconnectedness of women's rights and gender.
Commercials like the Hardee's commercial sell gender just as much as they are selling biscuits. According to Hardee's, real men lounge in an untidy living room watching Nascar...and buy their food rather than making it themselves.